The primary goal of Google's Merchant Center is to upload and maintain product information, including pictures and pricing, to be displayed in Google Shopping searches.
If you want to set up a Google Merchant Center account, follow these steps:
1. Create an account
To start using Google Merchant Center, you need to create a google account. If you already have one, you can use that account to log into Google Merchant Center.
2. Visit the Google Merchant Center website
Once you have your account made, visit the Merchant Center website. Click “Get Started” to set up your Merchant Center account.
3. Enter your business information
Next, enter your business’s information. You’ll enter information about your company’s country, name, and website URL. Additionally, you’ll add contact details.
4. Upload your products
To run Google Shopping ads you want to create a catalog of products that you can choose from to promote on Google. To upload products, you need to create a Google Merchant Center feed.
This feed is the data source we use to create your shopping ads. Follow these steps to add your products:
Log into your Google Merchant Center account
Go to the “Products” category and click on “Feeds”
Click the “+” sign
Upload your catalog information in a .TXT or .CSV file (or manually input the data)
Submit your feed
Google enables you to upload your data in a few different options:
Google Sheets
Scheduled fetch
Uploaded file
When you upload products, you’ll want to include important information like the product:
ID
Title
Description
Link
Image link
Availability
Price
Category
Brand name
If you are using Woocommerce, Magento or Shopify you can use a plug-in to create this feed.
5. Add Uptmz to your Merchant Center account.
After uploading your products, add Uptmz as a user to your Merchant Center account:
Click the settings icon in the top right corner of the page.
Click "Account access" in the menu
Click the "+ add new user" button
Enter the email address link@uptmz.com and press "Add user" button
Select the role "Admin"
Click "Add User" to send an email to Uptmz with a link to accept the invitation
Done! Send Uptmz a message. We will set up the Shopping campaign.