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How to create a Merchant Center in Microsoft?
How to create a Merchant Center in Microsoft?

Follow the steps below to create a Merchant Center in Microsoft

Lisa avatar
Written by Lisa
Updated over a year ago

The Merchant Center is a tool provided by Microsoft that allows merchants to manage their product catalog and advertise on various Microsoft platforms, including Bing, MSN, and Microsoft Shopping. Below is a step-by-step guide on how to create a Merchant Center account in Microsoft.

1: Register for a Microsoft Account

If you do not have a Microsoft account yet, you will need to register on the Microsoft website. Go to the website and click on 'Sign in' in the top right corner of the page. Follow the instructions to create a new account. It is also certainly possible that we create a Microsoft Ads account for you!

2: Create a Merchant Center Account

Go to the Microsoft Merchant Center website. If you are not already logged in to your Microsoft account, you will be prompted to log in. Click on the 'Create account' button and fill in the requested details, such as your business name, URL, and contact information. Read and accept the terms and conditions and click 'Submit'.

3: Verify Your Account

Before you can upload your products to the Merchant Center, you will need to verify your account. You will receive a verification email at the email address you provided during the registration process. Follow the instructions in the email to verify your account.

4: Create a Product Feed

Now that you have created and verified your Merchant Center account, you will need to create a product feed to upload your products. You can create a product feed using an Excel template, a Google spreadsheet, or an API.

5: Upload Your Product Feed

Once you have created your product feed, you will need to upload it to the Merchant Center. Go to the 'Catalog' tab in your Merchant Center account and click on 'Upload product feed'. Select your product feed file and click 'Upload'.

6: Verify Your Products

After uploading your product feed, you will need to verify your products to ensure they comply with Microsoft's guidelines. Go to the 'Catalog' tab in your Merchant Center account and click on 'Verify products'. Follow the instructions to verify your products.

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