To import conversions from Google Analytics to Google Ads, follow these steps. Make sure you have both a Google Analytics account and a Google Ads account and that they are linked to the same Google account.
How do I link my Google Ads account to my Google Analytics account?
Sign in to analytics.google.com.
Go to 'admin' / 'administrator' at the bottom left.
In the second column, click on 'Link Google Ads', a new screen will open in which you can click on 'link' and select your Google Ads account.
Don't see an Ads account? Then we may have created the account for you. Then give us a call and we'll make the connection!
How do I import Google Analytics conversions to Google Ads?
Go to your Google Ads account at ads.google.com and click "Settings" in the side menu.
Select 'Tools and settings' and then click the blue '+ New Conversion Action' button.
Select 'Import', then 'Google Analytics 4 Properties', then 'Web'.
Click continue and select all conversions that may be imported.
Click 'Import and Continue'.
Once you've imported the conversions, you can view them in your Google Ads account under the "Conversions" tab. They can be used to measure performance and optimize your advertising campaigns.
Please note that it may take some time for the data to sync and appear in your Google Ads account. Make sure you are actively using both accounts and have access to the appropriate permissions to create this link.