What can I do about major changes in my campaigns?
We understand that you may be concerned if there are major changes in the performance of your campaigns. We would like to offer you some tips and strategies to respond effectively to these changes.
1. Analyze the data
View your campaigns' metrics such as clicks, impressions, conversions, cost-per-click, and conversion rates. Identify which of these KPIs are responsible for the changes. If necessary, also use Google analytics.
2. Review settings and changes
Check if you've recently changed your budget or disapproved keywords. Small changes can have a big impact. Have we made a change in consultation with you and is the performance now deteriorating? Then get in touch.
3. Look for external factors
Sometimes changes in campaign performance can be influenced by external factors, such as seasonal trends, holidays, events or changes in the market. Consider possible external influences and assess how they might affect your campaigns. Changing performance does not necessarily have to be due to your campaigns.
4. Optimize your keywords
You can approve or disapprove keywords to improve the relevance of your ads. Analyze the performance of your keywords and adjust them where necessary.
5. Monitor regularly and make adjustments
Monitor your campaigns regularly and make adjustments where possible. If you see that certain keywords are not performing well, you can disapprove them. You can also adjust your budget to see if the change decreases or increases.
If you're still having difficulties or if you need help interpreting the data and making decisions, don't hesitate to contact us via chat. Our team is ready to assist you and answer any questions you may have.