Skip to main content
All CollectionsGoogle Ads
Interpreting campaign results
Interpreting campaign results

A guide on how to read and interpret the results of your campaign in Uptmz

Lisa avatar
Written by Lisa
Updated over a year ago

Measuring and analyzing the results of marketing campaigns is critical to understanding the effectiveness of your efforts and determining whether you have achieved your objectives. Uptmz is a powerful tool that helps you track and analyze campaign results. In this article, we'll take a closer look at how you can read and interpret your campaign's results in Uptmz, and highlight some key metrics you'll find in the overview.

How can I view my campaign results?

The overview in Uptmz offers a concise overview of the most important statistics of your campaigns. To access the overview, navigate to the appropriate dashboards in Uptmz:

  1. Overview: Here you'll find information about your campaign's performance, including the click-through rate (CTR), daily clicks, average cost-per-click, your website's visibility rate, and the number of times your ads were shown. Want to read more about these topics? Then read here.

  2. Tools & settings: Under the "Tools & Settings" section in Uptmz you will find a variety of functions and settings with which you can manage your campaigns. Here are some important aspects you can find:

    • Keyword management: Uptmz allows you to manage your keywords. Want to read more about keyword management? Click here.
      ​
      ​

    • Billing: On the payment page you will find various functionalities, such as managing your daily budget. Your budget changes and costs are also displayed here. In addition, this page gives you insight into your invoices and payment history. You can view your invoices 24/7. This makes it easy to track your financial transactions and ensure that your payments are processed on time.
      ​
      ​

    • Insights: Uptmz offers various reporting and analytics tools that can help you understand the performance of your campaigns. For example, you have insight into your best performing keywords and you can see where your visitors come from.

By using the functions in the "Tools & Settings" section of Uptmz, you can better analyze your results of your campaigns. This enables you to make accurate decisions and maximize your campaign results.

Did this answer your question?