Why don't I see any keywords in the platform?
Keyword management and optimization is a critical part of successful campaigns. Using the right keywords can help drive relevant traffic to your website and increase the visibility of your business. However, in some cases keywords may not be visible in the platform. This article explores the reasons behind limiting keyword access in Uptmz and why it may be the best structure to get the most out of your campaigns.
Campaign structure protection: One of the main reasons why keywords are not visible in Uptmz is to protect the campaign structure. Making the keywords inaccessible prevents you from making accidental changes that could affect the effectiveness of the campaign. This helps ensure that the campaigns continue to perform consistently and optimally according to the pre-set strategy.
Campaign settings: In some cases, when specific campaigns are set up where it is not possible to set keywords, you will not see any keywords in the Uptmz dashboard. Not being able to see keywords in the Uptmz dashboard may be related to the type of campaigns you run. Some campaigns, such as Shopping campaigns, don't allow you to set specific keywords. In such cases it is not necessary or not possible to set keywords and therefore they are not displayed in the dashboard.
Optimization by specialists: Restricting access to keywords in Uptmz ensures that experienced marketers and specialists are responsible for keyword management and optimization. These professionals can perform in-depth analysis, market research and apply continuous optimization to improve the performance of the campaigns. This results in more effective targeting, higher quality traffic and better ROI.
How can I see when it is not possible to see keywords?
When you see the message below under 'Keywords' in Uptmz, it is not possible for you to view your keywords.
Why can't I approve or disapprove keyword suggestions?
In certain situations, a campaign is set up in which it is deliberately not possible to set keywords. As a result, you won't see keyword suggestions displayed in the Uptmz dashboard. While this might seem like a limitation at first glance, it has a deeper meaning and is intended to strategically optimize the campaign.
Not showing keyword suggestions in the dashboard stems from a conscious choice to use other targeting methods that better fit the campaign objectives.