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What are conversions?
What are conversions?

Read more about conversions and what types of conversions there are in this article.

Lisa avatar
Written by Lisa
Updated over a year ago

In the world of marketing and business success, the concept of conversions is critical. It represents the desired actions that visitors or customers take on your website or other channels. In this article, we'll take a closer look at exactly what conversions are, why they're important, and the different forms they can take, such as purchases, quote requests, and contact requests.

What are conversions?

Conversions are measurable goals you want to achieve with your marketing or business efforts. It represents the action a visitor takes that is valuable to your business. Conversions vary depending on your specific objectives and can take different forms.

Type of conversions:

  1. Purchases: One of the most common forms of conversion is completing a purchase. This can take place on an e-commerce website, where visitors add products or services to their shopping cart and complete payment. Achieving purchase conversions is critical for businesses looking to generate direct sales.

  2. Quote requests: In some cases, potential customers may want to receive a quote before making a purchasing decision. A conversion can then be the submission of a request for quotation, where visitors provide information about their needs and expectations, so that your company can make a suitable proposal.

  3. Contact requests: Conversions can also take place in the form of contact requests. This can be filling out a contact form, sending an email or initiating a live chat conversation. These conversions give potential customers the opportunity to contact your company directly for more information, support, or questions.

  4. Signups and Signups: Lead generation is an important goal for many businesses. Conversions in the form of subscriptions and signups can include completing a newsletter subscription form, creating an account on your platform, downloading an ebook, or registering for a webinar. These conversions allow you to collect valuable contact information and further engage potential customers.

Why are conversions important?

Conversions play a vital role in the success of your business for several reasons:

  • Customer insight and optimization: By analyzing conversions, you can gain valuable insights into the behavior, preferences and needs of your customers. You can discover which pages, offers, or calls-to-actions are performing well and which may need improvement. By optimizing your website and marketing materials based on these insights, you can increase your conversion rate and provide a better user experience.

  • Continuous growth and competitive advantage: Improving your conversion rate is an ongoing process. By continuing to experiment, test and optimize, you can increase your competitive advantage. You can discover new strategies that will increase your conversions and grow your business while differentiating you from your competitors.

Conversions are at the heart of your business's success. They are measurable actions that visitors or customers take that are valuable to your business goals. By understanding different forms of conversions, such as purchases, requests for quotes, requests for contact and more, you can focus on increasing your conversion rate. Measuring, analyzing and optimizing conversions enables you to improve the effectiveness of your marketing efforts, gain customer insights and take your business to greater heights. Keep experimenting, testing and learning to continuously improve your conversions and give your business a competitive advantage.

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