We understand that it can sometimes be confusing to determine which payment method is best for you when advertising on Google Ads. That is why we offer you a clear overview of the available payment methods with Google Ads.
Available payment methods with Google Ads
Google Ads offers various payment methods to finance your advertising campaigns. Here are the main payment methods:
Direct debit: Direct debit allows you to link a bank account to your Google Ads account. Google automatically deducts the amount for your advertising costs from your bank account when your campaigns are active.
Manual payments: With manual payments, you can deposit an amount yourself into your Google Ads account. Once your account balance drops too low, you'll need to manually deposit funds again to keep your ads active.
Transfer via iDeal: You can make a payment via iDEAL on your bank's website, and your Google Ads account will usually be updated within two hours.
Paypal: You can use PayPal for both automatic payments, where you're automatically charged after your ads run, and manual payments, where you add money to your account before your ads show.
It's important to remember that Google Ads ads will start serving immediately once your campaigns are activated. Please ensure you have sufficient budget available on your selected payment method to ensure uninterrupted ad serving.
We recommend adding two payment methods to your account. This ensures that you always have an alternative payment option available, in case the primary payment method stops working for any reason. This way you avoid any interruptions in your account & payments and remain assured of smooth processing.
In addition, it is essential not to set your daily limit too low, as this can lead to limited display of your ads.