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Uptmz Shopping
Lisa avatar
Written by Lisa
Updated over 5 months ago

Don't have a shopping feed yet or want to optimise your current feed? With Uptmz Shopping, this is easy to achieve.

What does Uptmz Shopping do?

Setting up an XML feed can be tricky, as many tools require you to manually configure settings to make the feed work. In Uptmz, however, you can easily create and optimise your feed thanks to direct links to Shopify, Magento, Lightspeed and WooCommerce. Thanks to these links, we can organise your product data into a Google Shopping feed.

Important product information, such as a title or colour, is often missing from product data, which can affect the performance of your feed. Our latest AI option solves this problem automatically. Your product data is sent to an AI, which optimises the data and creates a new, optimised feed. Also, any product you later add to your shop is automatically optimised and added to your feed within 24 hours. So this way, you no longer have to optimise your feed yourself.

What insights does Uptmz shopping offer?


Uptmz Shopping offers various insights that help you manage and optimise your shopping feed. Below is an overview of the most important insights Uptmz Shopping offers to help you get the most out of your shopping campaigns.

  1. Number of active products

With Uptmz Shopping, you get instant insight into the number of active products in your feed, giving you a clear overview of your product range. It also shows the number of non-stocked products, which helps you better organise your stock management.

2. Feed criticality
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Critical feed problems are also visible in Uptmz. This means that if an error occurs in the connection to your shop, the feed does not work. For example, if a wrong key is entered during linking, this can result in a non-functioning feed. By identifying these problems early on, you can take immediate action to solve them and ensure that your shopping feed continues to function uninterrupted.

3. Feed errors

It is crucial that your shopping feed is free of errors so that all your products are displayed correctly in your ads. The shopping module automatically detects these errors, especially missing required fields such as price or product title in your feed. If a required field is missing, the product in question cannot be included in the feed, which means it won't be visible in Google Shopping either. It is therefore very important to fill in these fields correctly so that all your products are fully included in your feed and visible on Google.

4. Feed alerts

The shopping module also provides insight into feed alerts, such as missing fields for specific products. If a field is missing, the product information will not be displayed in the feed and this data will also not be shown in Google Shopping.

Although these fields are not mandatory, like feed errors, it is essential to fill in as many fields as possible. This enriches your feed with more information and thus increases the visibility of your products.

All this information is shown in the overview below (see example), where you can see which product is involved and which specific problem is occurring. You can then correct the errors in your feed, after which the adjustments are automatically updated in your feed.

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